How often do you walk into a business and see a vision or mission statement on the wall? Usually, the statement comprises anywhere from a few words to a few paragraphs. In my view, the longer the vision statement the less meaningful it becomes. After all, what is the purpose
Nearly every week we read about an Australian-owned business going broke – even though their turnover is in the millions. Within the last week alone there have been reports of collapses including Trazlbat (with a $20m turnover) and Ultimate Creative Agencies (with around $12m turnover). The question raised by such
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